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Feedburner RSS statistics revisited

If you are a regular reader at NewsNiche then you will know I am a big fan of FeedBurner. This is the free service I use to get statistics for my RSS feed. Recently FeedBurner has had a major overhaul so I decided to revisit.

If you have an RSS feed you can sign up at FeedBurner and have your feed handled by their service. This means that when someone requests your RSS feed the request is sent to FeedBurner. This means that their service handles the bandwidth load which saves your bandwidth. It also means that you have access to statistics about your feed.

The statistics provided include your daily circulation. Daily circulation is the number of unique requests in a 24 hour period for your feed. This gives you a rough idea of your readership and is the equivalent to your daily uniques in your web stats.

The next metric provided is the clickthroughs, this is the number of clicks on a particular item in your feed. This means that someone has clicked on an item in your feed to take them to the corresponding page on your site or wherever you have linked to. This gives you an idea of how interesting readers have found your item.

The third metric I am going to cover is readership. The Readership stats give you a breakdown of how your RSS feed is being parsed or read. This is broken down by reader and aggregators, browsers and bots. This gives you an idea of how your RSS feed is being consumed by your visitors and which bots are trawling your feed.

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