RSS feed

Google buys FeedBurner

Google's strategic take over of the internet continues hot on the heels the YouTube buyout comes the news the Google now own FeedBurner.

FeedBurner manages some 600,000 RSS feeds that are read by 2 million people everyday. That's a lot of eyeballs and that is one of the main reasons why Google have made the purchase.

What does this mean for FeedBurner users

At the moment nothing will change. FeedBurner is just a cog in Google's plan for internet domination. Google didn't have a foot in the RSS door so why not buy the market leader , plus it will make a niche partner for Google feed reader.

Long term it looks like FeedBurner will be a channel for advertising to be integrated into their Adsense and Adwords systems. This will probably mean it will be easier for publishers and advertisers to use RSS as an advertising channel.

Archives  Site Map  RSS Directories  RSS Tools  Subscribe via RSS 

subscribe to the Newsniche RSS feed

OR subscribe via Email Feed Compare Feedburner subscriber graphs RSS advertising with Bidvertiser 3 things you really want to know about RSS Checking your own RSS feeds Selling RSS subscribers a sad day RSS Hugger FeedBurner feed count drop The value of an RSS subscriber at 30 dollars John Chow vs Shoemoney RSS competition How to display your RSS subscriber count How to transfer an RSS feed in FeedBurner RSS spam Protecting your RSS feeds image replacement Exchanging RSS feeds to increase subscribers River of news is now a flood and how not to drown in it The Best RSS podcast reader FeedGhost contest winner and the eBay RSS experiment RSS Brief feed summary RSS adgregation with Blogrush More secret RSS competitions  Books about RSS Displaying RSS How to RSS News readers PHP RSS RSS advertising RSS Articles RSS autoresponders RSS content RSS in action RSS News RSS promotion RSS Publishers FAQ RSS publishing tools RSS resources RSS Subscribers FAQ RSS thoughts RSS tips and advice RSS tools reviewed RSS validators RSS widgets and tools Site admin