Being able to place ads in your RSS feed is a relatively new phenomenon, as is RSS itself. It was inevitable advertising would enter the RSS world as it has for all the other areas of the internet. Advertising in RSS feeds is growing especially as the move by many webmasters to publish full feeds and their concern that readers will no longer visit their sites.
RSS advertising options
If you want to be able to offer advertising in your feeds you have two options. You can outsource the advertising to one of the third party advertising agencies such as Feedvertising.
Allowing a third party to manage your ads means that you do not have to worry about managing your ad inventory, sourcing advertisers or the technical aspects of RSS advertising. The down side is that you will have to pay part of your revenue to the company for doing the work. This is a good option if you want to get started quickly.
Managing your own RSS ads
The alternative is to do everything yourself. Of course this means you will need to handle the technical aspect of adding ads into your RSS feed. The benefits will mean you have complete control over everything and you will get all of the revenue from any ad sales.
The do it yourself option does require some technical knowledge and a bit of time so if you lack either of these you would be better off outsourcing.
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